CUCKOO maps plan to dominate Brunei households
CUCKOO Brunei is gunning for the lion’s share by setting its target to reach 22 per cent of Bruneian households this year, said its Managing Director Wong Kim Guan.
In order to reach this target, the Korean home appliance brand is aiming to double its sales from 500 to 1,000 units a month, Wong said. Since it entered the Brunei market 18 months ago, it has opened nine brand stores, reached 3,500 in user acquisition and generated $2 million revenue. It sells multi-cookers, water and air purifiers.
“Our target is to be the best service provider for water purifier and other home appliances. Our secondary aim is that we want to be the best after-sales service provider for our customers because we believe a in long-term relationship with our customers,” added marketing director Wong Hui Ting.
With prices starting from an affordable $360, CUCKOO is aggressively enticing consumers by recently introducing its UP Plan — a flexible dual package plan designed to allow customers to rent their rice cookers and water purifiers from as low as $50 per month for rice cookers and $40 per month for water purifier.
Currently, there are five CUCKOO water purifier models available in Brunei — Epic, Fusion Top, ICON, Deluxe and Jazz. Its brand stores are located at Supasave Mata-Mata, Qlap Mall, The Mall Gadong, Rimba Giant, KB Sentral, Hua Ho Mulaut, TImes Square, and CUCKOO’s showroom at Melabau complex.