Cuckoo Homesys Co., Ltd.

SHAH ALAM, Nov 16 ? Ever since home appliance brand Cuckoo made its Malaysian debut in October 2014, the South Korean company has achieved tremendous growth.

To commemorate Cuckoo International (Mal) Sdn Bhd’s fourth anniversary, the company hosted a full-day celebration for its employees, customers, business partners and members of the media.


Held at Wisma MBSA in Shah Alam, the celebration kicked off with the presentation of certificates from the Malaysia Book of Records for setting records for “Shortest Time for a Multi-cooker to Cook Gaba Rice” and “First In and Out Auto Electrolytic Sterilisation System in Water Purifier.”

The certificates were awarded to Cuckoo Indonesia chief executive officer and Cuckoo Malaysia overseas sales director Toh Seng Lee and domestic sales director Mak Wai Hoong respectively.

In conjunction with joyous occasion, the company also contributed RM100,000 to Universiti Putra Malaysia (UPM) under its Biasiswa Cuckoo initiative, a corporate scholarship programme to sponsor eight students.


Following a video presentation about the programme, a mock cheque was presented to UPM alumni centre director Professor Dr Hazandy Abdul Hamid by Cuckoo’s natural chief officers Hazman Zakaria, Shirley Khoo, Michael Lee, Mak and Toh.

The icing on the cake was when the company launched its latest products namely Inductrio and Queen Stand.

Perfect for those who are partial to state-of-the-art kitchen appliances, the Inductrio is an innovative hybrid induction hob designed with patented direct touch sensor and high heat algorithm technologies.

Meanwhile, the Queen Stand is a floor-standing water purifier with a built-in stainless-steel water tank, said to be Malaysia’s largest. It is designed to cater to large families and corporate organisations.

To make it convenient for customers to own a unit of the newly-launched products, the company has introduced “Cuckoo Good Plan”, a flexible repayment plan that allows buyers to decide their monthly fee or repayment period. It also includes free filter replacement for the water purifier machines.

More good news: customers can also purchase the Inductrio hybrid induction hob under the repayment plan and enjoy a comprehensive eight-point check services every four months.

Aside from the two products, the company also unveiled its Chinese New Year gift set ? the Duo Happiness and Duo Prosperity.

The former includes a Cuckoo Air Q portable car air purifier and a Cuckoo Kyndell stainless-steel thermos flask while the latter comprises two Cuckoo Kyndell stainless-steel thermos flasks.

Cuckoo Malaysia also celebrated its achievement of having accumulated over 550,000 customers or two million household users in just four years.

https://www.malaymail.com/news/life/2018/11/16/triple-celebration-for-cuckoo-malaysia/1693980

Cuckoo Is Launching A Tankless Water Purifier Next Month. Here's How It Looks Like

Earlier this month, we were invited by Cuckoo to attend a seven-day, five-night media trip in its home country of South Korea

The trip was an eventful one – we toured around Busan and Seoul, indulged in local delicacies, and visited places of attraction.

The 40th Anniversary dinner saw the company revealing its stellar 2017 results and the plan of streamlining production plans for SEA markets in a RM100 million factory in Port Klang, Selangor.

We also had the chance of witnessing the company's appointment of their new global brand ambassador, Lee Seung-gi, who made an appearance that night

The South Korean crooner, host, and entertainer was formally discharged from military service and has been involving in various projects including the K-drama, 'A Korean Odysessy'.

Apart from meeting Lee, we were also granted a sneak peek at Cuckoo's upcoming water purifier, Prince Top

Accentuated with a sleek rose-gold finish, the Prince Top is packed in a nifty, compact design that will be able to fit in any kitchen space.

At the company's water purifier factory in Siuheung, engineers and experts explained the innovation and technology behind the machine. For starters, it features the world's first In & Out Auto Electrolysis Sterilisation System.

The system is a state-of-the-art self-cleaning mechanism which helps disinfect, sterilise, and eradicate any dust and harmful particles contained in the purifier's inner tubing and faucet.

The Prince Top comes equipped with a tankless interior, which is an innovative breakthrough that lowers energy consumption and gives the purifier its signature lightweight construction

Users can expect the purifier to remove all impurities including mould spores, sand particles, sedimentation, and sand particles through a special filtration system called Natural Plus Filter.

The Prince Top will be launched in Malaysia coming April. More details on Cuckoo's official website.

The Korean brand wants to double its monthly sales, aggressively attracting customers with its flexible UP plan

CUCKOO Brunei is gunning for the lion’s share by setting its target to reach 22 per cent of Bruneian households this year, said its Managing Director Wong Kim Guan.

In order to reach this target, the Korean home appliance brand is aiming to double its sales from 500 to 1,000 units a month, Wong said. Since it entered the Brunei market 18 months ago, it has opened nine brand stores, reached 3,500 in user acquisition and generated $2 million revenue. It sells multi-cookers, water and air purifiers.

“Our target is to be the best service provider for water purifier and other home appliances. Our secondary aim is that we want to be the best after-sales service provider for our customers because we believe a in long-term relationship with our customers,” added marketing director Wong Hui Ting.

With prices starting from an affordable $360, CUCKOO is aggressively enticing consumers by recently introducing its UP Plan — a flexible dual package plan designed to allow customers to rent their rice cookers and water purifiers from as low as $50 per month for rice cookers and $40 per month for water purifier.

Currently, there are five CUCKOO water purifier models available in Brunei — Epic, Fusion Top, ICON, Deluxe and Jazz. Its brand stores are located at Supasave Mata-Mata, Qlap Mall, The Mall Gadong, Rimba Giant, KB Sentral, Hua Ho Mulaut, TImes Square, and CUCKOO’s showroom at Melabau complex.

Speaking at CUCKOO 40th anniversary celebration at Seoul Dragon City on Wednesday, CEO of CUCKOO Korea, Brian Koo, said it is set on expanding to Vietnam, India and Indonesia in 2018. In 2017, CUCKOO’s global turnover hit a record of US$760 million.

“We estimate that our overseas venture will bring in an annual revenue of US$150 million , and a total of $US1 billion in the next five years. We will continue to increase our presence in overseas markets and focus our efforts on the global expansion of the CUCKOO brand,” Koo said in a statement provided by CUCKOO.

The celebration saw 526 media members from Brunei, Malaysia, Singapore and Indonesia as well as CUCKOO’s employees from Southeast Asia as well as lucky winners from Brunei’s CUCKOO UP plan promotion travelling to Korea for the event.

CUCKOO also announced Lee Seung-gi as the new CUCKOO global brand ambassador for its products.

CUCKOO in its statement said, Lee who is most notable for his leading role in the hit Korean TV series ‘Korean Odyssey’ and his appearances in the All The Butlers variety show, will appear in its advertising campaign in Korea, Malaysia, Brunei, Singapore and Indonesia. The 31- year-old actor, singer and host, only returned to show business recently in October 2017 from military service. Lee was a CUCKOO ambassador in Korea from 2013 to 2014.

https://thescoop.co/2018/03/11/cuckoo-maps-plan-dominate-brunei-household/